Google SEARCH AND sHOPPING SERVICES
WHAT'S THE DIFFERENCE ?
Honestly it Depends on the Day, and the Current Google Algorithm. With the Newest Google Performance Max Campaign, the Answer in Some Ways is, There Isn't One. If Your Used to Making Search Campaigns, Display Campaigns, and Smart Shopping Separately....that is the Strategy of the Past, Now You Get the "Ease" of One Campaign Type, and Make Smart Choices to Avoid it Cannibalizing Performance.
That Sounds Ominous
We are in the Business of Growth, so We Are Cautious Optimists. Google will Always Offer New Campaign Types, Change Algorithms, and Define "Best Practices". Luckily We Have Successfully Partnered with Google Long Enough to Participate in Beta and Whitelist Offerings, and Pride Ourselves on Educating Our Team Ahead of Rollouts, so That Your Performance is not Impaired by an Ever Changing Environment.
Excuses Hide Lack of Effort
You Will Never Here us Blame a Machine for Performance or Lack There of. The Responsibility of Performance Lays with the Experts You Engage to Produce Results not on the Machine Being Used to Generate the Sessions.
Goal Focused Strategy
We Focus Our Campaigns on Generating Sessions That Yield the Goals You are Targeting. We Bid to Generate Conversions,
Flat Rate Billing
Unlike Many Agencies We Do Not Bill on a % of Spend Model, that Only Incentives the Agency to Spend More! We Bill a Flat Rate Monthly, Knowing the Better the Result, the Longer the Partnership.
Display their FAQs
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.